Wix website pros and cons. The shocking truth!

Short Answer (quick read).

This article has some shocking revelations about Wix and is therefore not suitable for the faint-hearted. It will change your view of website builders and therefore enable you to make a much better choice.

The question “Wix website pros and cons” can be answered by taking a quick look at this system. So, here we go:

Let’s start with the advantages:

  • The service is provided free of charge.
  • Creating a website is a piece of cake. The Artificial Design Intelligence (ADI) in particular makes designing faster and easier.
  • The website templates are very well designed.

Then the disadvantages of the free Plan:

  • Not good for SEO (search engine optimization).
  • Advertisements on your site.
  • Slow web sites.
  • Lots of hidden costs.
  • Small web space and bandwidth.
  • No e-commerce possible.
  • Changing a design once chosen is virtually impossible.
  • You cannot move your site to another provider.
  • Most plugins (called Apps) are expensive and the free ones have all kinds of limitations.
  • External plugins cannot be used.
  • Not mobile friendly.
  • Bad customer service.
  • Not good for branding.
  • You don’t have your own domain name.
  • Google Analytics not included.
  • There’s no email included in the free hosting plan.

The advantages and disadvantages of Wix from this wonderful Cloud hosting provider.

The company we are talking about here doesn’t like Wix. Instead, they offer a free drag and drop website builder (without all the Wix disadvantages) that is easier, faster and much better than Wix.

The company also offers WordPress (WP). WordPress outperforms Wix on all fronts. WP is therefore the most popular website builder in the world. However WP is harder to learn in the beginning than Wix or other drag and drop site builders. But, once you get the hang of it, WP is actually quite simple. And you get rid of all the Wix drawbacks right away. This web host is in the Cloud. This makes your site even faster and there is no downtime. And, it’s the only web host in the world with a strict No Overselling Policy.

30 Day Free Trial

PS. By the way, I use this Cloud Hosting Service myself on a daily basis and I love it!

Hopefully this summary was good enough to answer the question “is Wix good“. However, we invite you to read on to learn everything about the details.

Long explanation.

7 reasons not to use Wix to build a website in 2022.

Wix’s well-known catchphrase goes like this: “Create a website you’re proud of” The web design platform has become quite famous in recent years, in part through marketing campaigns starring Heidi Klum and Jason Statham. The company is a major player in the market. The website builder hosts no less than 110 million websites. You don’t need to be technically savvy to build a Wix website. Its drag-and-drop editor makes it easy to design a professional website without writing a line of code. To top it off: you don’t have to pay anything. Both your website and its hosting are free. Does this sound too good to be true? Yes, it does. So, you are smart when searching online for “Wix pros and cons“. A free website sounds promising, but common sense tells me something isn’t right. If you want to turn your website into an online marketing and sales tool, it is best to skip this provider. In this blog article I’ll tell you why.

#1 Wix and SEO don’t go hand in hand.

  • Wix websites load slower on average than, say, WordPress websites. The website builder does not support AMP. The loading time is one of the most important ranking factors with which Google determines the position of your website in the search engine. AMP stands for Accelerated Mobile Pages and significantly reduces the (mobile) loading time of a page. AMP pages are therefore given a preferential position in Google.
  • In addition users obtain a free subdomain pointing to Wix itself, which is wixsite.com. If you want to change this to your own domain name, you will have to pay more. Apart from the fact that the free domain name you.wixsite.com doesn’t appear professional to customers, such domain names are not quickly indexed by Google. Let alone that you get a good ranking with it. What good is a site that no one sees?
  • If you should opt for a free subdomain anyway, the web host will place advertising on your website. Not only does this ad look clumsy, but it is also inconvenient to your visitors. The result? A high bounce rate of dissatisfied website visitors if you can be found by someone at all. The provider makes it easy to design websites like a business card. Your website looks nice, but remember that Google has absolutely no interest in that. If it were easy to design a highly visible website, there wouldn’t be thousands of blogs about search engine optimization, isn’t it?

#2 You have to take hidden costs into account.

  • Wix’s great asset? It is free. At least that’s what they claim. In any case, it is an effective sales technique that wins over many customers. Still, you should take it with a grain of salt. The company’s business model is freemium, where revenue is generated by paid extras. What the web builder does is not a favor to friends. Like any other company, Wix thinks about its profitability. There is nothing wrong with that in itself. If they offered non-essential paid extras, they wouldn’t make any money. After all, who pays for extras that aren’t necessary? The result of this? The free plan has strong limitations, so you can’t really speak of an operational website. These so-called paid extras are often fundamental elements that every website should have as standard. As mentioned before, you will need to purchase a premium package if you want to connect your website with its own domain name and you want to remove ads on your website.
  • E-commerce websites are also impossible if you do not opt for a premium package.
  • With the free plan, you only get 500MB of web space and bandwidth per month.
  • Do you want to link a business email address to your website? Do you want to integrate Google Analytics? Want to use some necessary plugins? Then you will be forced to choose one of the premium packages. There goes your free investment.

#3 It’s impossible to change a template.

  • The drag-and-drop system is user-friendly. That’s right. Still, it’s not as user-friendly as the website builder claims to be. You cannot switch templates after you have built your website. So think carefully about your choice, because if you want to switch to a different design, you have to completely rebuild your site. Not very useful, as innovation and renewal are increasingly shifting into a higher gear. It is actually very old fashioned. The expiration date of your website is thus considerably limited. Your website needs a refresh at least once every two years as far as I’m concerned. Unless you feel like starting from scratch every time, this is an annoying bottleneck. In addition, your first website will probably not be a success right away, while your third website may already look a lot better. However, this means that you will have to start completely from scratch 3 times, as you cannot switch templates after your website has gone live.

#4 Your website is not exportable.

  • Your site and all of its content is hosted solely on Wix’s servers and cannot be exported. In particular, it’s impossible to export files, pages or sites to any other external destination or web host. So, if after a few years or earlier, you decide to switch to another website builder such as WordPress, you will lose everything.
  • You are also bound by their framework. Plugins (Apps) can be purchased in the App Market alone. External plugins cannot be used. This means that you can’t transfer these plugins to another website builder or CMS (content management system). The result? If you want to switch website builder or CMS, you will have to accept the fact that your website (and all its data including plugins) can no longer be used and you’ll have to start all over again.

#5 A Wix website is not 100% responsive.

  • More and more users are switching to mobile surfing. In some cases even exclusively. This means that a responsive website is critical. Wix claims that your website will look great on any screen. While the company is definitely doing its best, this isn’t entirely true. The website builder uses absolute positioning. This means that web elements are positioned per pixel. Absolute positioning gives more flexibility in positioning elements. You can determine exactly where you want a certain button or text. However, this results in a less well-adapted website on different screen sizes. WordPress, on the other hand, uses a responsive design, which means that page elements are positioned relative to the device screen. Your WordPress website design is automatically adjusted so that it appears beautifully on any device it is viewed on. In practice, this means that Wix websites can be prone to usability issues when it comes to layout, where, for example, parts of the web page can disappear from the screen. So, websites that use absolute positioning are inevitably less mobile-friendly than a website built using responsive design. This is not only annoying to visitors, no, you will also get a ranking penalty from Google.

#6 The customer service isn’t optimal.

  • Although the web host has a 24/7 help desk, customer service often leaves a lot to be desired. Out of 3,597 reviews on Trust Pilot, Wix only gets 2.4 stars out of 5 on average. Non communicated cost increases, automatic answering machines or downright difficult to reach. These are just a few of the many reviews left by customers. Are you curious about all the reviews? Then you can always read them on the Trust Pilot website. Here is the link: https://www.trustpilot.com/review/www.wix.com

#7 Wix is not good for your branding.

  • The provider is known for being free. Thus cheap & easy are the two fundamental value propositions that they put forward. Don’t get me wrong, cheap doesn’t necessarily mean your company doesn’t deliver quality. Still, cheap isn’t really the connotation you want to associate with your brand name. Moreover, it is well known that their websites are easy to create. That way you actually show your website visitors that you have invested little time or money in making your website. If you run a professional company, you prefer not to radiate such perceptions. Either way, the value of your brand will be affected to some extent.

Review of Wix: Conclusion.

Now we finally know the correct reaction to this review of Wix: just don’t do it. You can put together a website in no time at all. You notice yourself that this is not 100% okay, right? If you need a website to support a fiftieth birthday or wedding, the free site builder is a good option. However, due to its lack of features and limitations, the system is simply not ideal for professional users.