Wix vs WordPress which is better? The shocking truth!

Short Answer (quick read).

This article reveals the shocking truth about Wix and is therefore not suitable for the faint-hearted. It will change your view of site builders and thus enable you to make a much better choice.

The question “Wix vs WordPress” can be answered by taking a quick look at both systems. So, here we go:

Both solutions allow you to easily create a website. However, the two website builders do it in totally different ways. More on that later. The problem for many of us is the fact that there are so many different website builders. And all of them promise the same: you can create a website in minutes. And all of them are telling the truth. However, none of them is telling you the full truth because it takes much more than a few minutes to create a website that ranks high in Google. And we assume that this is what you want, isn’t it?

This means we can get straight to the point: Use WordPress.org (WP) and forget about the free and paid versions of Wix and WordPres.com. For your information here are the full web addresses:




Why do we say this at the beginning? Okay, here are the main arguments:

  • The .org version of WordPress is much cheaper in the long run, even if you pay for web hosting from the very start. You can easily have a high ranking site without paying for a theme or for plugins. Your only expenses are the web hosting fees which vary between $3 – $6 a month.
  • In the long run, Wix is ​​much more expensive even if you don’t pay anything at all in the beginning. For a high ranking in Google you’ll have to upgrade your free plan and also pay for the necessary plugins or apps.
  • What is valid for Wix here is also valid for WordPress.com.

What we are saying is that you should not only look for an easy website builder, no, you should look for an easy website builder that offers you the possibility to rank your website high in Google as already mentioned. The latter is only possible with WordPress.org and not with the other two free plans. In this regard, with Wix and WordPress.com you have two choices:

  • You pay nothing at all which means that there will never be anyone who can find you online with a search term (unless they type in your web address which is highly unlikely). Google will index your website so that is no problem. However your site will not rank anywhere in Google’s search results for its relevant search terms so you will be invisible forever to those who type the keywords that you are using. This automatically means: no sales.
  • Or you pay a lot of money (much more than for WordPress.org hosting) which gives you a chance to rank higher in Google. But even this option is nothing compared to the .org version of WordPress. Why? Here are the reasons:
  • Unless you’re a SEO expert you’ll need a plugin for high rankings in Google. The .org version of WordPress offers hundreds of free SEO plugins. SEO means search engine optimization. Wix is ​​nothing compared to WordPress.org in this regard. The company only has 10 SEO plugins that are also not nearly as good. Moreover, actually they aren’t free. If you want their SEO plugin you’ll have to upgrade your hosting to a paid plan. With the free WordPress plan, you’ll have to upgrade also to paid web hosting in order to make use of any of the SEO plugins.
  • The WP .org version also offers a lot of free cache plugins. Cache plugins make your website faster, just like the cache in your browser. This also gives you higher rankings in Google. Wix offers only one cache plugin via the settings in your website. This cache plugin is inferior compared to most WordPress (.org) plugins. And, as said before, WordPress.com doesn’t offer any plugins on the free plan.

So, if we compare Wix and WordPress it actually is all about what you need and what you want. For example, if you only want a website address for on your calling cards and being invisible in Google’s keyword search results isn’t important to you then the free version of Wix and WordPress are both excellent choices. If, on the other hand, you belong to the majority of online business owners or affiliates in need of online sales then there’s only one good option and that is the .org version of WordPress.

WordPress or Wix from this wonderful Cloud hosting provider?

The web host we are talking about here doesn’t offer Wix or WordPress.com. All this company’s plans come with an easy drag and drop website builder which is faster, easier and better than Wix. Very suitable for those who don’t like WordPress or Wix.

The company knows that Wix is ​​a poor choice compared to WordPress. They therefore also offer WordPress (.org) hosting from $4.17 per month. This is Cloud web hosting so your site is faster and there is no downtime. Moreover, Technical Support are competent WP specialists. And, it’s the only web host in the world with a strict No Overselling Policy.

30 Day Free Trial

PS. By the way, we are using this WordPress Cloud Hosting Service ourselves on a daily basis and we love it!

Hopefully this summary was good enough to explain WordPress vs Wix. However, we invite you to read on to learn everything about the details.

Long explanation.

Wix or WordPress 2022: which solution to choose?

In the rest of this post WordPress or WP means WordPress.org. So let’s disregard WordPress.com and talk about Wix and WordPress.org only.

We’re dealing with two very big names here: Wix has gained a lot of popularity in recent years and can boast of a lot of celebrity fans, including Karlie Kloss. WP is a perennial favorite and currently about 40% of all websites worldwide are running on WP. Both are great platforms, but they are actually very different.

Wix is a website builder, which means it stands out through a very intuitive user interface and all the technical issues are taken care of for you.

WP, on the other hand, is a powerful content management system (CMS) that offers more scalability, but also requires more technical know-how in comparison. To accurately assess each platform, we used a combination of our own in-depth knowledge and the real-life concerns of users such as design flexibility, cost and SEO.

What is the main difference between the 2 website builders?

Wix is an all-in-one website builder that is perfect for beginners and non-coders alike, while WordPress is a self-hosted open-source CMS. This means that with WordPress you can completely build your site from scratch, while with Wix everything is built in and you can start building right away.

WP is more powerful than Wix, but requires more technological know-how – knowing how to program is especially helpful if you’re looking for full flexibility.

In contrast, Wix makes everything as easy as possible – it even has a design aid that can create a personalized page for you! With Wix, you can quickly and easily create a professional-looking website, with pre-built templates, built-in security, and in-house features.

On the other hand, WP is ideal for creating complex pages, giving you full flexibility and control. You need to choose a hosting provider, install plugins, run updates and much more.

The pros and cons.

Ease of Use – Which platform has a more pleasant learning curve?

Let’s have a chitchat about the Wix vs WordPress pros and cons. When it comes to usability, the learning curve for WordPress is definitely steeper. Many people choose WP because of its flexibility, but this is automatically accompanied by complexity. If you have some programming skills, WordPress will make the world your oyster. You can edit pretty much anything, but you’ll need technical knowledge to make adjustments. Alternatively, you can always hire an experienced developer, but that can prove to be quite expensive.

While there are limits to Wix, it’s specifically designed and built to make it easy to use even for non-developers. You can learn how to use this website builder much faster. It is a WYSIWYG (What-You-See-Is-What-You-Get) site creator, so you can drag and drop images, paragraphs, slides hows, shopping cart buttons, and much more anywhere on your pages. Plus, with a few simple clicks, you can customize the size and more.

As for WP, the downside is that no matter what content you put into the text editor (the text editor is where the coding takes place), you won’t see what it looks like “live” until you preview or publish the page. That is by no means a big problem, but you have to constantly click back and forth between edit and preview modes just to see how it all fits together.

However, this problem can be resolved by using the visual editor where you can immediately see the changes you are making in the editor itself.

WordPress also adds additional steps in another category: hosting and domain names. For WordPress you have to buy both separately.

Wix, on the other hand, is different. Both hosting and a sub domain are included in the packages, saving users the time and effort that WordPress users have to invest in finding the best hosting service and buying their own domain name.

So Wix is easier to choose and use than WordPress. The software makes creating web pages easy for anyone, thanks to its simple drag-and-drop editor.

On the other hand, WP is the more powerful platform, but it also brings with it a certain complexity. you’ll need more time to learn how to use WordPress.

Design and customization: How creative can you get?

Design and customization are things WordPress prides itself on. You can customize anything on your site without limits but as you now know, this is comparatively complex in implementation. Assuming you’re familiar with the basics of programming, WP allows you to make extensive changes to the themes and really put your own stamp on your site. The software has a selection of free templates, or “themes”, that you can work with – but if you’re serious about the aesthetics of your site, you may want to buy one of the premium options or, if necessary, develop it yourself – or have it developed. You can buy WP themes from many providers, we recommend that you stick to the themes created by WP itself. In this way, you can avoid a questionable theme that some amateur designer has come up with. A WordPress Premium Theme costs about $50 per year. They are not cheap, but they are a good choice if you want a sleek design that is also secure.

With Wix, you can choose from a huge selection of over 500 templates. All of these templates are categorized by industry and are pre-populated with sample content to give you an idea of what your finished page might look like.

WP has better design and customization options than Wix. Wix’s flexible drag-and-drop editor makes it easy to move and position elements on your website template, but for pure design and customization, WordPress is unrivaled. You can edit just about anything to your liking with basic programming skills and you have numerous free and premium themes to choose from.

Apps and plugins: Who has the best extras?

Plugins and apps have a lot in common. They allow users to add additional features to their website beyond the basics. Common add-ons include features – such as adding Facebook or Twitter feeds to a web page – or vice versa, plugins to create an online shopping site, SEO add ons, cache plugins and so much more.

WP is an open source platform. This means that WordPress codes are accessible to anyone to use and modify. Any programmer or coder can use WordPress to create their own themes or plugins that others can buy or download for free. This is one of the main reasons why the WordPress community has grown to more than 40% of all websites on the Internet. As more and more people and businesses create websites, WordPress is expected to continue to grow even more. There are more than 120,000 WP plugins giving you an idea of how extensive the WordPress community really is. But the fact that WordPress is so big is also a potential problem. As you can imagine, anyone with little programming knowledge can create a theme or plugin for WordPress – which carries its own risks. The quality of these tools can be excellent, or they could be junk. So, before you decide on a WP theme or plugin, stick to the high ranking ones, read the details, check it’s rating and avoid the ones that were updated longer than 3 months ago. From this perspective, WP gives you a lot of flexibility in the tools, but many of them are mediocre. However, that is not to say that there aren’t good WordPress plugins – in fact, there are many – but you’ll have to sift through them to see which of them are the best choice. In this regard the plugin search box in your WP account is an excellent tool, much better than Google. Simply choose the highest ranking plugin and nothing can go wrong. In the image below you can see that the best plugins are displayed first when searching for SEO as an example.

Wix is not Open Source. This means that only its private development team can add and modify tools for creating web pages. Consequently, its tools are fully integrated with the website builder and thus have a lower chance of being “buggy”. The company is also continuously expanding its functionalities, so you can add more features to a website. These apps are fully integrated, so you don’t have to worry about installing them.

Ecommerce: Which Is Better for Online Sales?

The main difference to cover here when choosing a system is that Wix has e-commerce built in. You’ll need to sign up for one of the company’s special paid e-commerce plans, but from there, everything you need to sell online is ready and waiting for you.

With WP, you need to install an e-commerce plugin to sell online. Woo Commerce is the most popular choice: the installation is free, but there are some additional costs, such as transaction fees. Other plugins in this category include BigCommerce and Shopify, as well as special e-commerce plugins like the subscription-focused Member Press or the digital download plugin Easy Digital Downloads.

Wix’s e-commerce features are relatively advanced, but they don’t compare to pure e-commerce platforms like Shopify. Their e-Commerce is really for people who want a website that is able to sell a product here and there. It is not recommended for mature and large online shops. In that case the choice should definitely fall on WP.

WooCommerce for WordPress.

The plugin WooCommerce, for example, is much more advanced. Nevertheless, it is another cost factor to keep in mind, and again, some technical knowledge is required to set everything up optimally. WordPress with WooCommerce is better if you need a website just to sell online, although it may be easier to use an e-commerce platform if that is your goal.

Blogging: What’s best for blog posts?

Some websites work like brochures: they contain nothing more than a handful of immutable web pages, from the “About” page to the “Contact” page. But a blog is different. Each website that regularly publishes new content in the form of posts has its own functions. Both systems offer comprehensive support for a blog.

Wix offers many blogging features: it supports articles, including categories and tagging, and offers free media such as videos, images and GIFs. With the Blog app, you can add contributing authors and blog directly from a mobile device. However, the website builder doesn’t have a stable comment feature: you can use Facebook comments that don’t look as good and this also might attract spammers.

In contrast, WP comes with a native comments section. WP, which was originally a pure blogging platform, offers almost the same features as Wix and adds a few more – including the possibility to put a thumbnail over the beginning of a blog post and the ability to backdate a post or put it in private mode that makes it invisible to your readers. But WordPress lacks one big advantage: it doesn’t have a free media library to insert into posts. Instead, WordPress users need to find copyright-free images online or create their own. On the other hand this also has one huge advantage: you can fully optimize images so your site will be faster and thus rank higher.


Before we dive into which platform is better in this area, let’s take a step back and understand what SEO actually is. Search engine optimization (SEO) is the process of making changes to your website to improve its chances of ranking high on search engine results pages. There are many optimizations you can make to improve your website’s SEO, and all of these are taken into account in search engines like Google and Bing when they create ranking algorithms.

Both site builders have something in common when it comes to SEO – both rely on additional add-ons or third-party plugins. With WP, there are some very popular options – Yoast and RankMath. Yoast is the number 1 SEO plugin for WP and is used by more than five 5 million sites. It offers both a free and premium service, and the free option is limited. RankMath has not been on the market for too long, but scores with its significantly better features and free use. Other famous WP SEO plugins are All in One SEO and the SEO Framework. For all prospects – Yoast Premium comes with great SEO features like:

  • Edit metadata – Change your text on the search engine result pages (SERPs).
  • Internal link suggestions – Guide to the best internal pages to link to on your site.
  • Redirects – Automatically send a visitor to a new web address when you modify the slug on an existing web page.

Wix also has a bunch of special SEO apps, the most popular of which is Site Booster. Site Booster is free if you sign up for their Unlimited plan or higher. Site Booster also has tons of cool SEO features, such as embedding your company address in search results, targeting keywords, and performance tracking. See the image below.

Ongoing maintenance: How much work at home is required?

From a maintenance perspective, WP is constantly updating itself to improve security and fix bugs. You don’t need to do anything because it’s all automatic. You can also auto update themes and plugins.

With Wix, all updates are done by its own team and automatically implemented for your website – so just like with WP you don’t have to lift a finger. You probably don’t even know that an update has taken place. There are however specific circumstances whereby it would be beneficial to know what exactly was updated so we consider the latter as a small disadvantage.

Wix also constantly creates new templates and applications. The apps can be added to a site at any time, but it’s important to know that you can’t switch your website’s templates without having to redesign the whole thing from scratch. This is one of the company’s biggest drawbacks. Also, once you have created a website with them it won’t be possible to move your site to another web hosting provider. You’ll have to start from scratch again. Here too, WP shows off its superiority: changing template or web hosting provider is no problem at all.

Help and support: Which is better for additional help?

WP has a huge community and an overwhelming amount of tutorials for tips and tricks. Another option is to hire an experienced WordPress developer to help you set up, configure, or modify your website – but that can quickly become expensive. If you feel comfortable learning on your own, the numerous WordPress online guides can explain the most common problems. Plus, there are community forums for anyone using WordPress to discuss their issues with more experienced WP users. But the WordPress user base is simply too large for the service to have a valuable, dedicated support team. This means that, if you buy web hosting, it would be best to select a provider with a specialized WP help desk such as Linux Hosts Inc.

Wix has a dedicated support team to help its users troubleshoot. It has also created a lot of help articles and videos, as well as forums to help you build your website. The web host also offers email and scheduled phone support.


The amount of money you want to invest in your website is a very essential consideration. Depending on which platform you ultimately choose, this sum can vary greatly.

Wix offers seven premium pricing plans and one free plan. The more expensive, the more features you get. For combo, unlimited, pro, eCommerce, and VIP plans, the provider gives you a free domain name for one year (worth $10 – $12) and $300 in promotional coupons (Google Adwords and Facebook Ads). So if you use the vouchers, you can get your annual fee back very quickly.

With WP you need your own hosting service, which starts from about $3 per month. In addition, you need a theme. Here you can of course fall back on a free alternative, but depending on how much time and energy you want to put into the project, the choice of a paid premium theme may be worthwhile. A ready-made WordPress theme costs about $25 – $299, depending on how reputable the theme developer is (general rule of thumb: the higher the price, the more reliable it is). No matter what the price is in the end, either way you should thoroughly test and research the product before purchasing.

If you want to add more functionality to your WP site (e.g. fancy slideshows, widgets, etc.), you can install some free or paid plugins that can cost around $25 – $75 per plugin. Again, the price depends on the reputation of the developer. Also, you’ll need to buy your own custom domain name if you’re using WordPress, which costs about $10 – $12 per year. You can search for and buy a domain from well-known domain registrars such as Linux Hosts Inc. This company charges only $6 for a domain name if you purchase hosting. The initial investment for a WP website can range from $3 per month to $15 for shared web hosting exclusive your domain name. As you can see this means that WP itself is free. You only pay for web hosting and a domain.

This doesn’t take into account the cost of hiring a WordPress developer if you want to make adjustments to your site. And, of course the price will rise if you opt for paid plugins or themes.

Which is better Wix or WordPress, a conclusion.

You should now have a strong idea of what both building systems are, how they work and which is better Wix or WordPress. We’ve covered the main differences between the two platforms, and you should now have an idea of which of the two platforms is better for you and your business.

Wix is a site creator that helps anyone create a stunning online presence. Meanwhile, WP is a powerful, and very scalable  platform that gives you full control over your web site in every possible way. It is best for starters, while WordPress is for those with some technical skills and for starters willing to invest some time in an online course. The site builder is also suitable for beginners who simply learn by doing something. Meaning to say that even someone without any tech knowledge can simply start navigating within his WP account, change settings, add plugins etc. For sure some mistakes will be made but, don’t worry, any WP mistake can be reversed. We think that this is the best option for those without any tech knowledge.

WP is ideal for creating complex pages, but it takes longer to learn. On the other hand, Wix is much easier to use, but it doesn’t have the same level of flexibility that WordPress offers. If you just want to quickly have an attractive website live on the Internet, then Wix makes more sense for you. If you want it to be a high-quality and high-performance website with a high ranking in Google, then WordPress is the better choice for you.

Comparing Wix and WordPress is a very personal and subjective choice. WP is much more powerful and flexible, but also demands more time to find your way around and set everything up correctly.

Wix, meanwhile, manages all updates and support itself. Although it’s not as flexible as WordPress, the service provider makes the whole website creation process easier, especially for non-technicians.

You should use Wix if

you don’t have technical experience in creating websites and want an easy-to-use platform without any programming effort. If you don’t use the free plan – which comes with ads – it will cost you between $8.50 month and $35/month.

You should use WordPress if

you’re a bit more tech-savvy and value performance and flexibility. Make sure you have some programming skills, and that you need to maintain your website. Costs vary, but in general, you’ll face a zero setup fee excluding domain name after which there will be ongoing monthly web hosting costs.

Just be aware that time and resources are the most important factors here: Wix – less maintenance and higher costs in the long term and WordPress – more flexibility, more maintenance, steeper learning curve but less costs in the long run.

In summary, we can say that we recommend Wix if you work alone and you don’t have any programming knowledge and skills unless you are willing to follow a free online WP course of which there are many.

We hope this discussion about the difference between Wix and WordPress was helpful to you! If you have any further questions don’t hesitate to contact us and we will get back to you asap. Thanks for reading and success on the Web!