Gaining insight into trends is now easier than ever before. You simply go to Google Trends and enter the subject of which you want to know more about its popularity.
But what exactly is Google Trends and how can you use this service? You might ask yourself the question “What can I do with Google Trends?” You can read our explanation below.
What is Google Trends?
Google Trends is a service that provides insight into trends based on statistics on searches made in Google.
In 2020, with a market share of 90%, Google is by far the most used search engine in the world. No less than 63,000 searches are performed every second!
It will not surprise you that this provides a wealth of information.
Google can see exactly where, when and how many people search for specific search terms. This creates a good picture of the popularity of the related topics.
How does Google Trends work?
Google Trends is essentially very simple.
When entering one or more search terms, graphs and other relevant data appear.
For example, you see how often a search word was searched for with a certain word, in which period this happened and from which demographic location.
You can filter the results for all these types of characteristics.
It is also possible to compare different keywords. For example, you can compare the online popularity of a certain Basket Ball Team with another Team over a certain period.
Google Trends: Compare the online popularity of certain keywords over a certain period
What is the difference with Keyword Planner?
In practice, Google Trends often appears to have predictive value. This makes it an interesting tool to gain insight into the latest trends.
But just as often it is used by online marketers for keyword research or finding blog topics. Google Trends gives slightly different results than Google’s Keyword Planner.
Unlike the Keyword Planner, Google Trends does not use absolute search volumes. The service only looks at relative volumes and is therefore not a reliable indicator of the total number of searches.
It is therefore a good idea not to use one of these tools, but to combine them for maximum effect.
Keyword research: how suitable is Google Trends?
That said, there are certain advantages to researching keywords with Google Trends:
- You can see exactly when people search for specific keywords most often. This is useful, for example, if your products or services are seasonal
- You can see exactly where people search for specific keywords most often. This is useful, for example, if you want to make your website easier to find locally.
- You can find the keywords that people are searching NOW. This is useful, for example, if you manage a website or blog about the latest news
- You see related searches (and related searches from related searches). This is useful, for example, if you want to know in detail what your target group is looking for
For the seasonal product ‘sunscreen’ we see a peak in interest around the summer months
Zoom more and more with Google Trends for the actual question behind the search query.
How do I use Google Trends?
Using Google Trends is very easy. You enter in the search field the keywords you want to know more about and then you can filter and categorize the results in numerous ways, such as:
- By location (country, sub-region or city)
- By period (year, month, week or hour)
- On related topics
- On related searches
It is also possible to compare trends around different keywords.
Anyway, it is clear that Google Trends can be a useful and inspiring tool for anyone who wants to gain more insight into online trends.
The service also offers advantages for keyword research, although a combination with other tools such as the Google Keyword Planner is recommended.
I hope that after reading this article you will understand better what Google Trends is and how this service works. Now my question is: “Did this post answer your question What can I do with Google Trends? ” Please use the comment section to react. Thanks!