Enormous value retention and suitable as investment.
The chronometer champion has been the pure embodiment of luxury watches for more than a 100 years. The watches of this independent Swiss manufacturer are a class of their own in design and they stand for performance, prestige and precision. Some legendary models are the Rolex Submariner, Daytona, and Explorer. Investing in a Rolex is a road to success for anyone appreciating a rich history, real beauty and top quality.
Rolex: status symbol since 1905
A wristwatch from this firm is a luxury icon, just like a Porsche, a Chanel dress or a Louis Vuitton bag. The brand owes its success mainly to the continuity of the design. The design of the Oyster series for example has hardly changed over the years. The innovations are usually in the details, which means that they do not stand out at first glance. This strategy makes the watches into classics and also increases recognizability and value for collectors and investors. Even today, the value of timepieces from Geneva is extremely stable. The timeless and harmonious design plays a major role in this. It is said that the Geneva-based company sells around a million watches a year, makes a turnover of around 2 billion dollar and that it puts more gold into circulation than any other watch brand. A contribution to its good reputation is that the company has remained independent and manufactures its products almost entirely itself. Other well-known watch brands now belong to larger groups. A decisive factor for success is also the discreet policy that the company adopts: guided tours are rarely given, management almost never gives interviews and the annual profit remains strictly secret. Furthermore the company makes it impossible to buy a brand new timepiece online. All official retailers don’t have a shopping cart in their websites. You have to visit the physical store of the jeweler with or without an appointment. This marketing strategy creates scarcity. This scarcity and the forementioned secrecy make the brand more expensive and automatically more attractive to investors.
Buying Rolex: a good investment
If you are looking for a luxury watch as a good investment, then you are at the right place with this brand. The Geneva factory is the embodiment of the Swiss luxury watch industry and stands like no other manufacturer for power and prestige. A Rolex is basically safe to invest in. Well-maintained models increase in value over the years. Rare vintage are sold at auction for amounts between tens of thousands and millions of dollars. In 2017, Paul Newman’s Daytona raised a record amount of 17.75 million US dollars at an auction in New York, equivalent to around 15.3 million euros. Although the watch is not in the best condition, it is one of the most important collector’s items of the last century.
Information about purchasing a Rolex watch.
Rolex watches are more than just a piece of jewelry – they have a long tradition of technical developments. The history of this unique watch manufacturer runs almost parallel to developments in watchmaking. The Oyster, for example, was launched on the market in 1926 as the first waterproof and dust proof wristwatch in the world and is still a classic to this day. A hermetically sealed housing, a screw-down crown and a synthetic glass ensured water tightness. The chronometer was presented in special aquariums, in which goldfish swam in between the Oyster watches. A second marketing stunt followed in 1927: British swimmer Mercedes Gleitze tried to cross the Channel for more than ten hours with an Oyster on her wrist. Her attempt failed, but the watch remained watertight. Later she sold the watch and made a profit of 5000 percent. Investing only a few thousand dollar and making a profit of 5000% is something you won’t often see with other investments such as real estate, stocks, bonds, gold, bank interest, treasury bills, Forex, retirement savings accounts such as 401(k)s and IRAs etc.
Popular among investors: the up to 12,000 m watertight Deepsea
When the submarine Trieste descended to the bottom of the Challenger Depth in January 1960, it had a special passenger on board: the Deep Sea Special. The watch, which was especially developed for this dive, was encased on the outside of the submarine and proved the extreme performance of Swiss manufacturing. The watch still functioned perfectly when it reached 10,916 meters depth. In 2012, the clock maker repeated this incredible achievement. The Deep Sea Challenger experimental diving wristwatch went to a depth of 10,908 meters on the grab arm of the submarine Deep Sea Challenger. This watch is water resistant to 12,000 m and can withstand an immense pressure of 1500 bar. It’s one of the most popular watches to invest in.
Rolex Submariner – pioneer among diving watches.
Already in 1953, the wristwatch creators expressed their passion for the maritime. The factory presented one of the first diving watches in the world, the still popular Submariner. Thanks to a double-screwed crown, the wristwatch – aka the diver’s friend – was watertight to 100 m, had a matte black dial and a double-sided rotating bezel. This one rotating ring made it possible to read the dive time to the minute. The manufacturer from Geneva proved to be a pioneer in the field of diving watches, because sport diving was not yet a popular hobby.
The former director René-Paul Jeanneret of the Geneva company was a passionate hobby diver and made useful proposals for the design of the hands, the dial and the case. The timepiece lasted during various tests and 132 dive tests. According to an anecdote, the Submariner fell on a concrete quay from a height of 2 meter and simply kept on working after that, undamaged. The successor to the first Submariner was water resistant to 200 meters and the official service watch of the naval units of Great Britain, Canada and Australia.
In the year in which the Submariner was introduced, a further milestone in the history of the timepiece manufacturer was reached. Climbers Edmund Hillary and Tenzing Norgayzich made their way to the summit of Mount Everest via loose stones and ice. The reports state that they both wore an Oyster Perpetual from Rolex during their harsh journey. Whether they actually had the watches on their wrists at the top of 8848 meters is controversial. In any case, the time piece creator was one of the official sponsors of this Everest expedition led by Colonel Sir John Hunt. Inspired by the experiences during this daring venture and in honor of the extreme performance of the mountain climbers, the watchmaking industry presented the Oyster Perpetual Explorer in 1953. People who invested in this watch model made staggering profits later on when they sold their assets.
Rolex Dayton, the highest profit investment.
The Daytona developed in no time into one of the most coveted and successful automatic watches of the Geneva brand. Shortly after the introduction in the 60’s, sales of the sports chronograph went badly. Actor, investor and race owner Paul Newman and Formula 1 driver Jackie Stewart, however, made the watch extremely popular in a short time. Variants with a contrast-rich second scale were nicknamed ‘Paul Newman in the 1980’s and are extremely valuable collector’s pieces. The official name Daytona owes the wristwatch to the legendary circuit at Daytona Beach in Florida. This place is considered to be the world capital of high speed. Between 1904 and 1935, 14 speed records were set, five of them by the Rolex user Malcolm Campbell.
The Rolex Daytona of the late Paul Newman went under the auction hammer on October 26, 2017 at the American auction house Phillips Bacs & Russo for the price 17.75 million dollars. That makes the precious gem the most expensive timepiece and best watch investment ever. The Rolex Daytona that once belonged to Paul Newman went under the auction hammer in New York City and set the record of the most expensive Rolex ever sold at auction. The profit on this investment reached a staggering percentage of almost 40,000 percent. In fact, it is also the most expensive watch ever auctioned. 17.75 million dollars is a unique achievement, since the previous record of the most expensive Rolex that went under the hammer was “only” five million dollars. That was a Rolex that once belonged to the last emperor of Vietnam.
Most coveted watch.
The Paul Newman Daytona thus became the most coveted watch among collectors and investing people. It is also a special Daytona model because it distinguishes itself from other Daytona models by the rectangular markings on the watch’s sub-dials as well as the Art Decor font. What also makes the Paul Newman Daytona special are the second markers in a contrasting color and the Daytona mark above the lower sub-dial. With other Daytona timepieces, that marking is on the top of the dial. It is a textbook example of how things can go. This Rolex Oyster Cosmograph Daytona was produced in six different versions between 1963 and 1970 but its production was eventually stopped.
The most profitable investment given away for free.
The Rolex Daytona owned by Newman was a gift from his wife Joanne Woodward who engraved “drive carefully me” on the back of the watch. In terms of romance it counts, but that romance was converted into rock-hard dollars during that illustrious auction in New York City. Paul Newman gave the watch to James Cox, the former partner of his daughter Nell, during the summer of 1984. How did that happen? During holidays the ex partner of daughter Nell spent a lot of time with the Newmans in Westport, Connecticut. During one of those vacations, Paul Newman would have asked Cox what time it was. Cox, however, who didn’t have a watch at that time, was unable to answer and Newman handed his Rolex Daytona to Cox with the words: “If you don’t forget to wind it, it tells pretty good time while it’s a solid investment as well.” Cox had absolutely no idea at that moment what kind of a piece he got hold of. It was a Rolex Daytona with reference 6239 of which some fourteen thousand were produced between 1963 and around 1970. The Rolex Daytona that Newman gave Cox had the special dial in black, white and red, which the Rolex company used exclusively for the Daytona. Only a few thousand copies of the Rolex Daytona have been made with that dial. The original stainless steel bracelet of the precious timepiece was replaced by a thick and wide leather version.
For a good cause.
Part of the proceeds from the sale of the Rolex Paul Newman Daytona timepiece went to the foundation of daughter Nell for organic food and sustainable agriculture. Another part of the proceeds went to Paul Newman’s foundation. It will certainly take a long time before the record of $ 17.75 million will be overruled either by another Rolex or by a watch from another brand.
Investing in the five-pointed crown.
The history of Rolex goes back to 1905. The German Hans Wilsdorf founded the wholesale of watches Wilsdorf & Davis in London together with Alfred Davis. While Davis took on the construction of the cases, Wilsdorf purchased the clock movements from the Aegler company in Biel, Switzerland. In 1908 he had the name Rolex legally protected. The name that is easy to remember probably stands for ‘rolling export’, but there is no evidence for this. Gradually the company started to provide dials with its own brand name, which was very unusual at the time. Normally only the name of the trader appeared on the dial. Because of the short brand name Rolex, there was enough room for the name of the jeweler. This ensured that Wilsdorf put more and more into circulation under its own name. After 19 years there was only the name of the company on the dials, the cases and calibres.
Since 1925, the five-pointed crown has accompanied the brand name. The manufacturer is silent in all languages about the origin of the logo. Connoisseurs suspect that the five fingers of a watchmaker or the number of letters of the word Rolex served as inspiration. Since 1939, both the logo and the inscription adorn every dial, crown and clasp.
At the end of the 1950s, revolutionaries Che Guevara and Fidel Castro decided to invest their money in several Rolex watches. It is not known whether the robustness of the time meters has had a favorable influence on the Cuban Revolution, but Che and Fidel have certainly contributed to the myth of the brand. Hardly any other watch manufacturer has succeeded in addressing such a diverse clientele as this factory: from heads of state to the Dalai Lama and top model Elle Macpherson.
Certified precision since 1910.
Rolex clocks are extremely accurate. Every wrist watch has a certificate from the official Swiss Testing Institute For Chronometers (Contrôle Officiel Suisse des Chronomètres – COSC). On the basis of a standard procedure, the COSC checks the movement accuracy of a timepiece in five different positions and at three temperatures. The test takes 15 days to complete. In addition, the factory tests all watches itself. The factory only accepts a maximum deviation of -2 to +2 seconds per day.
Already at the beginning of the 20th century, founder Wilsdorf placed great value on the accuracy of his wrist watches. In 1910 he sent a model to the local watchmaker’s school in Biel for testing. The timepiece underwent a 14-day test under official supervision. At the end of the procedure, the researchers sent the world’s first chronometer certificate for a wristwatch to Wilsdorf.
Just four years later a new sensation followed: Wilsdorf sent one of his mechanical Aegler timepieces to the National Physical Laboratory of the British Kew-Teddington Observatory in London. The watch movement was tested at three different temperatures and in five positions: crown top, left and right, dial top and bottom. The timepiece passed the check with flying colors. After 45 days, the item with a gold case and a blue enameled bezel was the first wristwatch ever to receive a class A accuracy certificate. This certificate was actually intended for large time meters, such as a ship’s chronometer.
Invest in robust automatic watches.
By the early 1950s, the firm had proven that it could build robust time pieces. The Milgauss from 1956 is an impressive example of Geneva craftsmanship. The name is a combination of the French mille and the surname of the German physicist Carl Friedrich Gauss. The name Milgauss indicates that it is resistant to a magnetic field with a strength of 1000 gauss, which was officially confirmed on 10 August 1970 by the European Center for Nuclear Research (CERN). Thanks to the automatic calibre 1065 M with an inner housing of soft iron and other anti magnetic components, the watch also functions under the influence of magnetic fields. This is ideal for engineers, fitters of power plants and other professional groups who are exposed to strong magnetic fields. The most important features of the sought-after collector’s and investor’s watch are its green glossy sapphire glass, a red triangle on the bezel and the unmistakable second hand in the form of a lightning bolt.
Investment, prestige and perfect watch technology.
Whether it is a new or a vintage watch: if you invest in this brand, you are investing in more than just a time meter. In the field of luxury watches, Rolex has been the undisputed number 1 for decades and one of the best known brands. Swiss craftsmanship, harmonious design, consistent model series and a high value retention create an image that is unrivaled in the watch scene and in the investor’s community. Moreover, the products of the Swiss manufacturer meet all needs, not only financially but also technically and in terms of aesthetics. The models of 18-carat solid gold or platinum with an aesthetic design represent the prestige that characterizes a Rolex watch. The stainless steel models represent the robustness and the sober functionality of the brand and are solid watches that will last for years. In other words, there are numerous reasons why investing in a Rolex watch is one of the most successful “what to do with your money” decisions. Now, of course you’d like to know what and where are the best places to get a famous watch from Rolex and how to follow the smartest procedure in order to prevent any disappointment. To get all this information you can visit this page. Good luck and thanks for reading!