LinkedIn for companies: How do you use it?
The online social network LinkedIn is the perfect place for you, as an entrepreneur, to profile yourself. You can greatly expand your network by registering if you have not already done so. After registration you can make contacts with fellow entrepreneurs you already know and with people you have never spoken to. Read on to find out how to use LinkedIn for business.
Because you are referred by people you know, you can expand your network with more confidence. After all, you are referred through someone you already know and you know whether you can trust that person or not.
In this blog I will discuss the question of how you can best use LinkedIn if you are an entrepreneur.
Setting up your business page.
As an entrepreneur you create a business profile at LinkedIn. You do this by clicking on the “Work” icon on your LinkedIn homepage and then “+ Company Page”. Follow the steps to complete the creation of your business profile.
You also get the option to create a showcase page, this is nice for 1 service or if you have multiple branches. Skip this as you cannot easily delete pages on LinkedIn unlike Facebook or Twitter tweets. However, do this later once your account is established. By that time you will have more insight into how you can best organize your showcase page. So, keep this in mind.
When you have completed this process, you can start setting up your business profile. Not only to expand the network but also to acquire new customers.
The best way to get as many people to visit your LinkedIn profile is to be unique. So that you as an entrepreneur really stand out to potential customers and that customers immediately know what you do and how you add value for them. Examples of uniqueness are things that you give away for free, offer a free trial, very high discounts, lifelong free support, long warranty periods and offering a better and more extensive service than your competition.
Your headline is therefore very important. In your headline you have to process terms with which people can easily find you. A good headline ensures that potential customers find you quickly via search engines. The search bar in Google can help with this. Search for popular topics related to your business and Google will show you a number of other popular search terms that you can then include in your headline.
When you have to describe your company, clearly state how you distinguish yourself from the competitor. What do they not offer while you do. What is your goal and mission and how can your company help others to achieve their business or private goals?
However, don’t write long stories. Describe succinctly who you are and what they can expect from you. It must be clear to members of your network what you do so that they can refer you more easily and quickly within their own network.
In any case, make sure that your company logo is visible or upload a photo of yourself if you are a sole trader. Posting a photo on your profile is important to expand your network. Do you have a company with employees? Then it is best to place your logo in the profile photo and place a nice group photo in or in front of your company’s office or store in the header photo.
Are you self-employed without staff? Then you can place yourself in your profile picture and you can do something with your logo in the header.
People you’ve met once or twice may forget your name, but a familiar face is more likely to make them want to contact you online. This also contributes to how much they like you. You should of course not forget the fun factor. So don’t forget to smile in the photo.
Personal touch to an invitation.
Inviting people to connect with you is done with your personal LinkedIn profile.
If you want to invite someone to your network, please be personal in your message. Do not send a standard message, but refer, for example, to where you met the person concerned or to whom you both know.
If this does not apply, explain why you want to add him or her to your network and what you might be able to do for the other person.
Don’t try to sell your products or services directly. This can backfire and make your invitation look like a spam message.
Check the list “persons you may know” every day. This way you stay up-to-date with regard to invitations that you want to send or accept.
Being active on social media is important. A LinkedIn profile that is not updated for weeks or months does not create trust with customers or network connections. In addition, it is also important to post on your business page so that the chance of more followers for your company increases.
Also make it easy for people to reach you. Place your email address or telephone number clearly visible on your page.
In addition to that crucial headline and regular posts on your business profile and page, there are a few other things you can do to increase your visibility.
Try to lead people to your LinkedIn page via other social media platform websites that you are active on. For example via your Facebook or Twitter account.
Join LinkedIn groups that apply to your business to increase your social network and create more opportunities for yourself.
You can also ask for recommendations so that visitors to your LinkedIn profile can read about positive experiences from other customers. This strengthens your reliability.
Also write recommendations for your customers and key figures within your network. This shows that you are serious about networking and what you can do for others.
Statistics on your LinkedIn page.
Keep an eye on the statistics on the LinkedIn page. This way you can see which messages are read a lot and which are not. That way you can focus your content as well as possible on your target group.
When you go to your LinkedIn page you will see Statistics in the white bar at the top between Overview and Notifications. There you can click on visitors, updates and followers for more insight.
Understanding these metrics can help you learn which days your content is best received and which messages interact the most. In addition, you can find out in which field people work who see your messages or visit your page. This way you can adjust your content to reach the largest possible group of people.
Is it necessary to find out how to use LinkedIn for business?
Do I really need to create a business LinkedIn account as an entrepreneur? Of course you don’t have to do anything, but keep in mind that LinkedIn can offer you good options.
It gives you the opportunity to interact with people you might never have met otherwise.
Various surveys among business owners and career consultants show that more than 80 percent of business LinkedIn users managed to create multiple business opportunities through their profile. That is a very high percentage.
Half of companies use LinkedIn as their first marketing channel and use Facebook (30%) or Twitter (20%) as second and third choice.
LinkedIn is a fast growing social platform where more companies and individuals register every day. Ultimately with the same goal: a larger professional network with unique opportunities for entrepreneurs and small businesses. If you are part of that, you can achieve more than on your own. Do you want to grow your business, acquire customers and expand your network? Follow the tips and create a business LinkedIn profile on this popular Social Media Network today. If you are interested in learning even more you can also visit this page. Good luck!