Six detailed tips for business success on Facebook.
Does your company already have its own page on Facebook? With your own company page you can attract many visitors and you will in direct contact with your target group. But how do you get the most benefit from this? You can read that in below checklist: 6 tips for business success on Facebook.
1. How to use Facebook for business? Start with opening an account if you don’t already have one.
Actually a condition rather than a tip. If you are not yet on Facebook, now is the time to do so.
In order to profile your company, brand or product on this platform, you must have an active profile.
Business page on Facebook.
Profiles are for personal users, pages are for companies, organizations, projects and other initiatives, whether or not commercial, Facebook argues.
You must therefore first register as a person before a business page can be created.
Promotion of products and services.
Whether you are already a Facebook fan or not, becoming active on this platform has its advantages, because you can also immediately use your family, friends and business contacts from your network to help promote your products and/or services.
Privacy settings Facebook.
Those who really do not like the fact that business and private life can sometimes get mixed up, can adjust the privacy settings of their profile to their wishes and limit visibility to a certain extend if necessary.
Facebook is quite flexible in this regard. If you do not want colleagues and/or customers to see photos of a pleasant outing with your family, you can easily set that on your profile. Read more about privacy on Facebook here.
With every update that Facebook implements, privacy conditions can be altered by the company.
This is also happens if you use Facebook with your smartphone or tablet. It is therefore smart to check your privacy settings after every update to see if you need to change anything.
2. Create a business page.
Once you have an active Facebook profile, you can immediately create a business page. Users or other companies and institutions can become ‘fans’ of this page.
Create business page.
Go to ‘Create page’ and click on the icon that applies to your situation. In most cases this will be a company or brand.
You can then provide your page with important relevant data and upload the company logo as an image, for example.
Corporate identity on the business page.
The beauty of such a business page is that you can give this ‘profile’ roughly the same house style as the style you use on your business website.
This can be done, for example, by adding extra informative and welcome tabs with more information about your products or events that you will be organizing in the near future.
Manage business page.
You are probably the only administrator of the page at the moment, but it is of course also possible to appoint multiple administrators in the future.
These participants should also have an active Facebook profile.
You can find more on Facebook business pages here.
3. Be interactive.
We no longer have to explain to you that social media is not just a matter of sending information.
Social media is interactive and should always be regarded as an online system of two-way traffic; in this way, as the face of a company or brand, you will soon be actively talking to (potential) customers.
Comments on your Facebook page.
This can generate the necessary positive publicity, but be also prepared for possible negative reactions, for example an angry message from someone who is not happy with a product.
Not responding on social media is very wrong anyway. So it’s very important in these kinds of urgent cases that you do not ignore complaints, but talk to the customer.
Never wait too long to answer. Users nowadays assume more or less that they will receive a reply within a few hours and preferable even earlier.
Post a comment apologizing for the state of affairs and saying you’re going to find out what went wrong here.
If necessary, ask whether the customer can send his or her contact details to you in a private message, so that you can keep in touch with each other more easily.
Is the problem solved? Then place a public response again in which you indicate that everything has been rectified, so that other users also see that your company is handling complaints adequately.
4. Make the page publicly available.
A newly created page is automatically public, so it can be indexed directly by search engines.
It is also useful to know that companies with a business page on Facebook are often more appreciated by Google than Facebook users without a business page. So, in general, business FB users rank higher in Google than private users.
5. Post interesting content.
Don’t forget that people are often on Facebook for fun; with the promotion of new products or sales promotions alone, you will only really entice few users.
Instead, make sure you regularly post interesting content that isn’t primarily focused on selling or promoting your business.
Video on your Facebook page.
Did you recently attend a trade fair on behalf of your company and were videos made there? Then place the (YouTube) video on your Facebook page.
Or upload photos of your presentation during a workshop or other event that appeal to your target group.
Groups on Facebook.
Becoming a member of Facebook Groups is a good idea as well. Only become a member of groups that are relevant, have a substantial number of members and show a large number of daily posts. Be active in these Facebook Groups by regularly participating in the discussions.
You could also consider creating your own FB Group so you can get in touch with interesting network contacts even more intensively.
Just keep in mind that moderating your own Facebook Group will take extra time.
Maintain your Facebook page.
Tips for proper maintenance of your Facebook page:
- Regularly make time to maintain all your social media profiles. In addition to Facebook, many entrepreneurs are also active on Twitter, LinkedIn and – depending on the industry in which they work – Pinterest or Instagram.
- Post a number of updates every week, so that fans and other visitors never see a ‘dead’ page
- In addition, make it a habit to log in at set times (for example, once in the morning, in the afternoon and in the evening); so you are always on time when users comment, ask questions or have a complaint
6. Place an ad on Facebook.
Do you want to promote a new product or spectacular discount promotion? Facebook is an excellent online platform for targeted advertising.
Moreover, it’s not too expensive on Facebook (after all, you have control over where and how often your ad will be displayed) and it offers various options for reaching your target group as perfect as possible.
Of course, if you just started a gym in Los Angeles, and you forget to target your ad, users from a completely different region will also see this ad on their profile. So target your ads to the Los Angeles area only in this example.
Facebook is also quite flexible financially, you can even adjust the budget to be spent on a daily base.
Facebook for businesses since 2018.
Since 2018, things have changed for companies on Facebook. For example, Facebook has changed its algorithm so that posts from companies and media appear much less on the timelines of users.
The idea behind this is that Facebook would rather promote social interaction than companies. This gives Facebook more money from advertisers who want to appear on users’ timelines.
Get attention on Facebook.
What else can you do to get the attention of Facebook users? A few examples:
- Try to make real contact with your target group. For example, you could also address sub groups and not just groups. You can set your message to be visible only to people with certain demographics. For example, women aged between 18 and 35.
- Avoid click bait messages asking people to share the message, tag others, or respond with a smiley.
- Focus on comments. Try to elicit substantive responses from your followers by asking questions such as: “Which products do you miss in our range?” or “What can we improve?”.
- Use live videos. These are highly appreciated by Facebook and users and generate significantly more viewers. Followers even get a notification that you are going live.
Knowing how to use Facebook for business is a matter of avoiding pitfalls such as not helping (potential) customers on time if they have a problem or questions or not making a well designed Facebook Page for your business with style and colors that match your business website. So, simply follow all the tips as described above and you should be on your way to success. Good luck and thanks for reading!